“Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages.”
– Steven Pinker, Professor of Psychology, Harvard University, and author of Enlightenment Now

“Essential for anyone who truly wants to understand our world.”
– Julia Gillard, former Prime Minister of Australia

“Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world.”
– Robert Putnam, Professor of Public Policy, Harvard University, and author of Bowling Alone

“Startling, witty and erudite. This is a must-read, complete analysis of our times – a portrait of the way we live now in all its changing confusions down the generations. Read this to explode the myth of manufactured generational wars.”
– Polly Toynbee, Guardian columnist

“The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect.”
– Danny Dorling, Professor of Geography, Oxford University

“A truly brilliant and engaging explanation of a new way to think about how and why we’re changing.”
– Dame Louise Casey, former Director General of the Department for Communities and Local Government